INFOGRAPHIC: 4 Ways To Get More Website Views

Get your website and content seen by viewers around the world.

4 ways to get more active website views


10 FREE Tools To Make Engaging Visual Content For Social Media

10 tools you can start using today to make professional images for your social media posts and engage your audiences for great results.

Visual Marketing Made Easy For You

Have you ever found yourself looking through your favourite Facebook or Instagram pages, feeling a little envious of their picture posts?

You’ve always wanted to make similar images but you don’t have the extra money to spend on hiring a designer or to install a fancy editing suite?

Well, a few years ago I was in the same spot and got curious. I was determined to find a way of making higher quality social media images for a lower cost.

After some extensive research, what I found was even better! Tools that allowed me to make professional looking images tailored specifically to social media, and all for FREE!

Now don’t get me wrong, I’m not saying AT ALL that hiring a qualified graphic designer isn’t a valuable step in your marketing plan. I’ve teamed up with some amazing illustrators and designers in the past, and would love to work with them again when I can afford too!

But in the meantime, if you’re like me and operating your marketing alone, the following tools that I’m about to share with you can help you create some pretty awesome design work, specifically tailored to social media marketing, only for the cost of the time you put into it.

So without further ado let’s dive in.



social media and marketing design by canva

With over 50,000 design templates and a database of 1,000,000 (yes, a million) professional photos to choose from, Canva really does have a lot to offer!

With hundreds of Design Elements, background design themes, pre-made text and font styles there are countless combinations of possible layouts to play with.

This is a great tool if you already have an idea of what you want your social media artwork to look like, or if you are willing to experiment and draw inspiration from their templates and examples.

I’ve used Canva in both scenarios and have had really satisfying results!



10 tools marketing and social media design adobe spark

Divided into 3 tracks, Adobe Spark offers you the choice of creating a “Post”, “Page” or “Video”.

Once you’ve chosen the type of post you want to make you have 100’s of free templates and lots of free quality stock photos from Pixabay to choose from; you really do have a lot to work with, whether you choose to use one of their pre-made structures or start completely from scratch.

Adobe Spark is simpler to navigate than Canva, so it’s great for beginners who are starting out in social media design.

For the purpose of demonstrating the potential of this tool, I used Adobe Spark to make all the artwork for this particular blog post (blog feature image, Facebook Fan Page cover, Pinterest post and a general social media image).

Not only did I find plenty of choices to customize the images to how I wanted them to look, I also made them all for absolutely free!




10 tools for social media and marketing design with word swag

So this one is a little bit of a cheat on my shortlist as it isn’t free.

The reason I was excited to feature it here is because it’s one of my favourite apps to use, and for the amount of work I’ve gotten out of it, it totally exceeds the $5 that I paid for it.

Available only on smartphone and iPad it’s a treasure of an app.

With 48 graphic font styles hand designed by world-class graphic designers and 590,000 completely free photography backgrounds from Pixabay, you have so many potential variants of images you could make, all at the tip of your fingers.

If you’re ever stuck for something witty to write try one of their pre-written inspirational captions; you’ve got 100’s to choose from!

And after you’ve chosen your background, caption and font style why not add one of their 22 photo filters to change up the look of your post.

To top it all off Word Swag has a feature that allows you to add a watermark to your image in the form of text or a photo from your camera roll (i.e. your logo).

In my opinion, you can’t go wrong with this app and it’s totally worth every cent of your investment!



10 tools for social media and marketing design with phonto

Phonto is another app that I have loved for a while, appreciating its sheer simplicity to produce really impressive results. It’s a lot simpler to use than Word Swag but I still find it’s a hugely valuable tool.

With over 400 font styles and the option to install your own font preferences, you have a huge selection to choose from.

Every aspect of the text is customizable from the thickness of the text stroke, the shadow effect of the font, size, background colours, line spacing and much more.

And these are just all the free features that come with the free app. You can upgrade with in-app purchases to access even more awesome tools.

The only downside of Phonto is it doesn’t have a source of stock photos for image backgrounds so you have to have an image ready to upload to the app.

Although, you can make quote images with plain block colour backgrounds, which I have found incredibly useful in my work.




10 tools for social media and marketing design with fused

There are a number of apps out there that offer an overlay feature (double exposure) but after trying a few I still always come back to Fused.

I love their branding and the look and feel of their interface and always feel more flow when working on this app.

You have a choice of uploading your own photos or using their choice of free and paid artist collection packs (photos taken by up and coming photographers and artists) to make stunningly artistic images in a few simple steps.

If you fancy going a step ahead why not experiment with your own video clips from your camera roll. You can work with up to 15 secs of video at a time.

With a range of edit features to tweak your fused photo even further, you can make it look exactly as you envisioned.

And for a dollar, you can remove their inbuilt watermark (branding).




10 tools for social media and marketing design with pixlr editor

I’ve used this for at least 7 years now and have always found a feature for anything I have ever needed in a photo editing software.

Don’t be fooled by the fact that Pixlr Editor is a free tool, it has some serious power with its complex platform and extensive features that mimic ridiculously expensive editing software like Photoshop.

This is definitely not a tool for the faint-hearted, you’ll need to have some base design knowledge to work the editing features, but there are plenty of instructional resources available if you are willing to try.

With an engaged community and actively updated blog, you’ll always find an answer to any question you may have.



10 tools for social media and marketing design with google snapseed

Getting high ratings from across the world, Google Snapseed is a mean piece of photo editing software, and it’s all for free.

With its impressive range of inbuilt filters including Drama, Grunge, Vintage, Center-Focus, Lens Blur, Glamour Glow, Portrait, HDR Scape, Noir and the list goes on, it’s true that as with Pixlr Editor you do need a bit of photographic prowess to get the most out of this app.

Saying that the interface is super easy considering the complexity it offers so if you do have a bit of time and patience to learn it from scratch I would highly recommend that you do so.

With a huge number of editing features, you’re really spoilt for choice and can produce professional looking images all from the power of your smartphone.

This is definitely one of my favourites too, but as I like to keep my photos relatively natural, I don’t find that I use this as often as I would like to!




10 tools for social media and marketing design with free stock images pixabay

If you need high-quality professional stock images for your work or personal use, but don’t have the money to sign up for a membership with the likes of Shutterstock or other expensive stock photo providers, look no further as Pixabay could be the solution for you.

With a great range of quality photos and the option to download them in four different sizes you really have a lot to discover here.

After every download you make there is an option to give a PayPal donation if you feel like adding back to the Pixabay community, but aside from this voluntary payment, the whole site is entirely free.

Although personally, I find that there isn’t as much choice of photos as I would like, I can’t complain based on the amount of value I have gotten out of using this tool and for the generosity of the contributor photographers.



10 tools for social media and marketing design with free stock photos pexels

Very similar to Pixabay this is a great site to discover high-quality photos for absolutely free.

With the option of downloading 4 different sizes or a custom size, you can always find something that can add huge value to your project needs.

Thanks to Pexels Creative Commons Zero (CC0) license we can all enjoy the generosity of professional photographers and artists who have made these free stock sites possible for the likes of you and me!

If you go to the “License” tab of the main website you can make a PayPal donation as a thank you for their great work.




10 tools for social media and marketing design with picresize

If you’re a photography fan like I am, and find yourself using a high volume of photos in your work you will definitely have needed to resize photos.

Not having any fancy photo editing software (because I couldn’t afford to pay for them or couldn’t justify paying out that amount) I’ve always relied on online resizing sites that have saved me every time.

I like Picresize as it’s very straightforward and easy to use, and fast which is essentially the main deciding factor for me when I’m resizing clumps of photos at a time.

I use it the most when I’m working with my DSLR photographs which are huge photo files and can get a decent flow of resizing done in one session.

Picresize has been a huge asset to my personal and professional work so I can definitely recommend that you bookmark this great web tool in your browser for whenever you need it.


And there we have it. My top 10 photo editing apps that will not only help you create professional looking visual content for your social media but also wow your audiences and bring you great results.

On an ending note, if you’re new to visual marketing, or don’t feel like you have the knack for design, please don’t feel overwhelmed by what I have presented here.

I started exactly where you are, not having a clue about design or artwork, but through persistent experimentation and curiosity, I’ve managed to teach myself a thing or two.

And if I can do it then you most certainly can too! The main thing is to try, be confident in your ability to learn and go through trial and error until you feel happy with an image.

If you do have any questions, or would like some advice for your social media marketing I would love to help. Feel free to drop me a message at

4 Proven Ways To Get Loyal & Engaged Instagram Followers

How to beat Instagram spammers using these 4 proven tactics to keep a loyal and active Instagram following.

The New Age Of Follow/Unfollow Instagram Users & How To Stay Ahead

With over 700 million users Instagram is only getting bigger and better with every year that goes by since its launch in October 2010.

With Instagram Stories thrashing its predecessor Snapchat with a whopping 250 million active daily users, it’s not hard to understand why businesses are turning to the 7-year-old photo sharing application for their online advertising and marketing needs.

So what does that mean for us old-timers who have loved the app from its early days?

It leaves us with a lot more love to give and receive on our own posts and others’ posts, and more people to attract as followers which is great! But sadly it’s not as simple as that.

With more followers comes more spam, i.e., more bleak Instagram users coming onto your page with their 6 provocatively posed self-portraits or their out-of-this-world professional landscape photography, following you and unfollowing you as fast as they came by.

This is not new I hear you say, and yes you’re right we’ve been seeing this sort of behaviour for years. They’ll come and they’ll go, and the cycle will start over.

But, there is a more recent trend that I’m sure you’ve noticed too, that’s more alarming and disappointing than seeing “fake users” bounce on and off your page.

REAL users mimicking the same fickle ways of these annoying Instagram spammers!

A new age of followers that only care about numbers and not the essence of what social media is meant to be about: engaged and connected users.

I only really understood this after doing a few of my usual social media “spring cleans”, and I was particularly shocked after this last clean-up. I could see a disappointing amount of recent followers missing, whom I had shared real conversation with and exchanged genuine likes on each other’s pages.

Now, don’t get me wrong, I’m not saying that anyone I follow or interact with HAS TO follow me. No way! I get that some people don’t share the same Instagram style that I have and like photographing the same things.

But to mess with what brought me into the social media world in the first place, opportunity to make genuine connections with people all over the world, now that hurts.

No one likes getting used, and I certainly would never do the same to people I click the “Follow” button on.

So with this in mind, I thought I would share how I stay fully engaged with my Instagram community, and how I’ve built a long-lasting and loyal following with most of my followers.


Spend a few minutes every day or when you can going onto your followers’ pages and liking their latest posts.

I try to spend at least 30 minutes in the mornings doing this, sharing the Insta love but also researching what type of posts people like and don’t like.

Your followers will appreciate your efforts and the more pages you go through the more you’ll find new ways of taking photos that you can experiment with, in your own life!


When you’re going through your followers’ posts and liking their pictures, why not leave a comment or two on the ones you really like.

I usually leave a comment on at least one post that really stands out and that I enjoy, just to let the user know that they are doing an awesome job.

And I mean a real comment, not an emoticon thumbs up or a generic “Cool”, or “Great”, I mean a few words that actually relate to the picture.

Feedback is always nice whether you’re receiving it or giving it.


If someone has made the effort to leave you a comment on one of your posts, why not thank them back with a reply.

A simple thank you or a few words is enough, just something to acknowledge that you’re grateful for them passing through.

I always reply to comments left on my posts and often have great conversation there, exchanging travel and photography tips.

Remember, if your Instagram page is for your business, the comment section is a common place where customers may go to for customer support questions or complaints.

So it’s vital that you are monitoring your comments as much as possible.


Sharing other people’s photos with a credit mention in the caption is always a great way to show your appreciation for their photography skills, whilst using their awesome post to make your page look even better.

There are a few apps that allow you to do this, my favourite being Repost, and for a small fee, you can get the in-app upgrade to remove the built-in app watermark.

I have to say, I don’t do this nearly as much as I should, but when I do it always goes down really well and everyone gets to win a little!  

If you follow these 4 basic steps and repeat, repeat, repeat you’ll be on your way to a more loyal and engaged Instagram following that will reciprocate the love!

Whatever you do, please don’t ever follow and then unfollow people just to bump up your numbers!!

Even though you might see high returns in the short-run, I can guarantee it will be a waste of your precious time in the long-run.

And even worse, it will hurt your Instagram rep, that is always harder to win back.

If you try my suggestions or have any other tips you’d like to share, leave a comment at the bottom of this post. I would love to hear your thoughts!

Feature Photo credit to photographer and filmmaker Erik Lucatero. You can check out his awesome photography here Erik Lucatero